Donald Mcdonald Skinny Water

A Bala Cynwyd bottled-water firm has signed a offer that will expand its existence in Target stores on the eastern corridor. Skinny Nutritional Corp., maker of Skinny Water, will undoubtedly be in 408 stores by Sept. 17, up from the 182 originally contained in a Target offer signed in June. The growth gets the drinking water into Florida along with elements of the Northeast. As a result, the company said its sales are expected to range between $20 million and $30 million next year, its initial full year on the market, said President and CEO Don McDonald.

We're not entering onesies and twosies. We're skipping best over that. McDonald said of the projected development. Skinny Water, whose share is traded over the counter (OTCBB: SKNY), does not even have a years well worth of sales under its belt. For the fourth one fourth, it expects sales of $1 million to $2 million. Skinny Water, which is obtainable in raspberry or lemon and is sold in 6-packs for $5.99, hopes to take advantage of Americas hunger for so-called improved waters, which are outpacing soda for development in the nonalcoholic-beverage sector. Beverages like SoBe, Fuse, Propel and Vitaminwater are surging while the old standby sodas are going flat. Glaceaus Vitaminwater, the biggest in the genre with sales projected at $700 million this year, was acquired by Coca-Cola Co. in May for $4.1 billion. Its products are endorsed by Donovan McNabb along with other celebrities. The industry has blossomed in recent years, as people look for drinks with perceived health advantages.

 In this case, Skinny Water's fight for shelf space is founded on its declare that the water contains organic diet pills, Super CitriMax and ChromeMate, active ingredients produced by InterHealth Nutraceuticals in Benicia, Calif.When McDonald got involved late this past year, the company changed nearly everything, from the contents of the enhanced drinking water to the bottling and distribution.

Going forward, Donald Mcdonald states Skinny Waters projected development will be achieved with a little staff, just five individuals. Nearly everything is outsourced.